Former world champion boxer Glenn McCrory is the new face of the fastest growing digital publication Boxing Social
Pundit McCrory has joined the digital platform, adding punch to its editorial and production teams.
For 27 years he was the voice of boxing on SKY Sports.
Fans of Boxing Social can expect first class written content and exclusive interviews from McCrory, with leading fighters and trainers across the sport.
He said: â€śThis is a new challenge for me in a rapidly changing digital world.
â€śBoxing Social has a clear vision â€“ it wants to be the biggest boxing site in the world, and Iâ€™m confident we can make that happen.â€ť
Boxing Social has grown rapidly since it was launched four months ago, with more than 400,000 unique users dipping into its video content of matches, training gyms, and fightersâ€™ lifestyles.
It also has exclusive coverage of big fights throughout the UK.Â And, thereâ€™s a site that pulls from social media anything, and everything, to do with boxing.
In such a short amount of time, the site has already amassed nearly 157,000 die-hard boxing fans on Facebook.
Neil Kettleborough, Boxing Socialâ€™s co-founder, said: â€śWe are very happy to have someone of Glennâ€™s caliber to strengthen our boxing team.
â€śHis knowledge of the fight game is unrivaled, and his expertise can only make us better.â€ť
McCrory added: â€śWhen I first met Neil it was clear he had a vision of where he wanted to take the site.
â€śAt heart he is a digital entrepreneur, and has a great track record of turning anything digital into gold.â€ť
McCrory, from County Durham, won the International Boxing Federation (IBF) cruiserweight title in June 1989, defeating Patrick Lumumba on a unanimous points decision.
Boxing Social is a subsidiary of the internationally renowned award winning digital advertising company Chalk Global, based at Londonâ€™s â€śSilicon Roundaboutâ€ť.