After rumours that contracts were signed, Jake Paul and Tommy Fury have officially announced their fight.
Set to take place in Riyadh, Saudi Arabia on Sunday February 26, the pair will settle their social media beef in the ring in what’s expected to be a ten-round cruiserweight contest.
The event will be a joint promotion between Jake Paul’s MVP, Bob Arum’s Top Rank, and Frank Warren’s Queensberry. Undercard details and timings for the main event are expected to be released in due course.
UK fans who don’t fancy a flight to the Middle East will be watching via BT Sports Box Office. The price is as yet unconfirmed, however it’s expected to be the standard £19.95.
The US broadcast will be available via ESPN+ pay-per-view at a price point, as per a press release, of $49.99. Despite it being cheaper than many box office offerings in the States, a lot of fans still weren’t happy at what they’d have to fork out to tune in.
Some claimed that they would be ‘illegally streaming’ the event instead, whilst others said the calibre of the athletes suited something closer to the $20 price range. Of course, there was the old classic of ‘if it was in my back garden, I’d close the curtains’, too.
It’s hard to remember the last time fans actually welcomed a pay-per-view price announcement, so this response likely won’t play into how many buys the event can achieve.
Given the star power of both involved, as well as the prolonged intrigue as to their skill levels, all signs point towards good business being done.
Jake Paul has confirmed that he’s flying to London to go face-to-face with Fury to officially kick start the promotion.