Fans in the United States can expect to pay a premium price for a premium product when Gervonta Davis and Ryan Garcia face off on April 22 in Las Vegas.
The pair have put any concerns about protecting their undefeated records to the side along with promotional and broadcast disputes in order to make what could be the biggest boxing event of 2023.
The 136lb catchweight bout will be produced and broadcast by Showtime, but also available on DAZN PPV due to Garcia’s link with them through Golden Boy Promotions.
According to veteran boxing journalist, Dan Rafael, the price to view will be $84.99.
The price of the #DavisGarcia PPV has been announced. $84.99. Don’t shoot the messenger. #boxing
— Dan Rafael (@DanRafael1) March 27, 2023
Whilst it’s not specified at this stage that this will be the price point for both platforms, it’s unlikely to differ due to the threat of enticing fans one way or another. Having said that, DAZN is a subscriber based model, so could perhaps offer a cheaper one-off payment for their current users.
There has been no announcement as to how fans in the UK will have access to the event.
The undercard is set to feature undefeated lightweight, William Zepeda, up and coming welterweight, Jaron Ennis, and former heavyweight world champion, Charles Martin.
It’s a $10 increase on ‘Tank’s last outing against Hector Luis Garcia in January, which was available on Showtime at $74.99 – the standard for American audiences.
Garcia’s promoter, Oscar De La Hoya, has previously predicted that the fight could do over 2.4 million buys, breaking the number he set in his fight with Floyd Mayweather in 2008.
Fans have been praising the matchmaking and obstacle clearance involved in signing the fight, especially considering the cross promotional difficulties and the ego involved.
The event will take place at the T-Mobile Arena, which can hold up to 22,000 fans for a boxing card. It’s expected to be a sell-out given the huge followings each fighter brings to the table.