YouTube star KSI has joined forces with Wasserman Boxing and his management team, Proper Loud, to form a new boxing promotion company to stage celebrity and crossover boxing events.
KSI, who has over 34 million combined subscribers across his social media channels and more than 8.2 billion views, looks to make his mark on the boxing business having already featured in box office events against fellow YouTube stars Joe Weller and Logan Paul.
KSI said: “Since beating Logan Paul, I’ve been plotting my next move in boxing. Whenever I make a move, it’s always big. I’m excited to announce that I have partnered with the Sauerland brothers, Wasserman Boxing and Proper Loud to create my own boxing promotion. Get ready for some incredible events featuring the biggest names from the world of sport and entertainment.”
Mams Taylor, owner of Proper Loud, said: “It’s with great pleasure that we announce this link up between KSI, Proper Loud and Wasserman Boxing. The Sauerland brothers have great experience in creating big fight nights and together we’re going to set a new standard for events, reaching bigger audiences, and guaranteeing excitement and entertainment.”
Nisse Sauerland, Director of Boxing at Wasserman, said: “We’re delighted to partner with KSI and Proper Loud on this exciting new venture. We will bring decades of experience and expertise to deliver a new generation of fight fans with the highest production values and greatest match-ups in the world of celebrity and crossover boxing.”
Kalle Sauerland, Head of Global Boxing at Wasserman, said: “This is a major move for the boxing and entertainment industries. KSI is a mega-star with huge crossover appeal. He knows how to market himself and he knows how to sell events. He will bring a new audience to the sport of boxing.”