Eddie Hearn appears set to show his mouth can cash a check his ass can cash as the Matchroom chairman sent a message to his Zuffa Boxing rival promoter Dana White during a training clip in which the 6-foot-5 boxing lifer knocks the speed-bag around.
The two execs have been trashing one another in the combat sports media all year, with the long-reigning UFC boss maneuvering into boxing to help continue an investment growth story for TKO Group, as it now has a boxing business to go alongside its market-leading firms in both pro wrestling with WWE, and in mixed martial arts, through UFC.
The situation reached loggerheads of late, when White lured Matchroom commodity Conor Benn away from Brentwood, capitalizing on what Hearn called a self-imposed “mistake,” to bring the British slugger into Zuffa, alongside other interesting fighters like Jai Opetaia, Jalil Hackett, and Robert Meriwether III.
While Hearn commented about the situation to media, White appeared surprised, and said his rival was effectively behaving like a “p****”, just weeks before Hearn then signed UFC heavyweight champion Tom Aspinall to a newly-formed Matchroom Talent Agency seemingly only founded to accommodate Aspinall and, possibly, other UFC fighters.
Amid the dispute, a fight between White, 56, a former boxercise coach, and Hearn, 46, who had a few amateur bouts, has been mooted, with both embarrassed enough at the suggestion to say that the fight could be of high-interest but of low enough quality that it would be an outrage for it to headline a show, and instead serve as the opener on the undercard.
While the boxing industry remained undecided as to whether White and Hearn were ever serious about fighting one another or not, one of them got back in the gym — and now they’ve even delivered a message.
“Dana, I’m coming for you.”
Watch the clip right here:
It is far likelier Hearn and White go at it in separate boardrooms than a boxing ring, and with Zuffa’s four shows to date, it’s clear the upstart fight firm is going for consistency of product. The way in which Matchroom separates itself has remained one of its USPs for years — stadium events, but whether they continue that strategy, with Katie Taylor’s retirement and Anthony Joshua’s comeback both looming, or funnel their focus to MMA management, remains to be seen.
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