The fanfare for Chris Eubank Jr and Liam Smith continues, with the former proving himself to be a promoter’s dream.
As part of his media duties, Eubank stopped by the Good Morning Britain studio to talk up the fight and his future.
The pair face off in an intriguing domestic dust up on January 21 in Manchester in what will be Sky’s first Box Office effort of the year.
Whilst not a title fight, the solid undercard and competitive nature of the main event have gone some way to justify the price tag for fans.
Despite going into the contest with unshakeable confidence, Eubank Jr made a point of training on Christmas day and, when the talking was done, took the chance to get some work done in the ITV studios.
Host Ben Shephard donned a body protecter and let the middleweight go to work.
The slowest 20 seconds of @benshephard's life! 🥊😮
— Good Morning Britain (@GMB) January 12, 2023
Credit to Shephard for staying on his feet, but Eubank won’t be holding back come fight night.
He faces Smith at an important time in his career. Now 33-years-old, the son of British legend, Chris Eubank Sr, is looking for a title shot sooner rather than later. With his sights set on the likes of Gennady Golovkin, this January bout is as crucial as can be.
After a dominating victory over Liam Williams in early 2022, he was moving towards a catchweight clash with Conor Benn in October.
News of Benn’s failed doping tests put that on ice for the foreseeable and left Eubank with an army of new fans but, crucially, a long period of inactivity too.
Liverpool’s Smith has mixed it at world level and isn’t an ideal night at the office for anyone, let alone someone who’s been out of the ring for just shy of a year.
Full details of the fight and broadcast can be found at Sky Sports.