After long period of speculation, DAZN have revealed their number of subscribers.
There are currently 15 million people paying for the streaming service.
This number represents a global outlook, and isn’t focused on those who subscribe in the UK, for example, which is quite heavily focused on boxing content.
The revelation came after it was reported this week that the firm recorded an overall loss of $2.3 billion [£1.9 billion] for the financial year 2021, taking their total losses since formation to around $6 billion.
According to DAZN CEO Shay Segev, the main reason for the hefty losses was the $1.9 billion outlay to secure the broadcasting rights for German and Italian football.
As for boxing, Matchroom and Golden Boy currently have agreements for their shows to be broadcast on DAZN, whilst a partnership exists with Misfits Boxing, which puts on fights between influencers and celebrities and is headed by YouTuber KSI.
DAZN recently announced an extension with Misfits Boxing, which would see cards on DAZN for the next five years.
Fans of traditional boxing have been critical of the partnership, however crossover boxing is believed to have been a significant subscriber generator for DAZN.
Despite the losses reported, Segev said in a statement that 2022 was a “significant” year for the company and remained bullish about the future.
“The past twelve months have been a highly significant period for DAZN as we look to become the ultimate daily destination for sports fans. We have experienced healthy growth across our markets, added a significant volume of global and domestic rights to the platform, and substantially increased our revenues by adjusting our core offerings and exploring new revenue streams.”
“Looking forward, we have a clear plan in place to deliver the next phase of DAZN’s progress. Our focus will be on making the product more accessible, removing further friction and improving customer engagement. We are excited for what the future holds.”
With Hearn and De La Hoya both promising a big year ahead, all involved will hope that the boxing output can deliver.