Eddie Hearn was weighed in with a prediction on the number of pay per view buys generated by this weekend’s clash between Tommy Fury and Jake Paul.
The grudge match is now just hours away, with the talking done, all that remains is the weigh-in and the fight itself.
With the amount of traction around the clash, Hearn told Boxing Social he envisages it doing around a quarter of a million buys – but that could have been more if it was on the traditional Saturday, rather than Sunday evening.
“Between 200,000 and 300,000, which is absolutely a success.
I think it’s a mistake having it on a Sunday night.”
Months of bad blood will come to a head at the Diriyah Arena, with the pair having sent for each other on social media and traded insults on countless occasions.
The contest is regarded as make or break for both men, however many feel there is even greater pressure on the broad shoulders of Fury.
Father John and heavyweight world champion and brother Tyson have both told the youngest member of the family he can “stay in Saudi Arabia” if he fails to dispatch of the brash YouTuber.
The load is made even greater by the fact ‘TNT’ has withdrew from previously scheduled contests against Paul on two occasions; once on doctor’s orders due to a rib injury, then a second time as he was denied entry into the United States.
The two agreed an ‘all or nothing’ money bet at the fiery press conference, adding further spice to the already intriguing matchup.
The fight has landed on pay per view on BT Sport Box Office in the UK, with the price set at £19.95. US fans can watch via ESPN+ for $49.99.