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Promoter Eddie Hearn is currently in New York as he prepares for Matchroom’s first ever show in the US headlined by Danny Jacobs and Luis Arias. As reported earlier, Hearn also has an important business to attend to as he meets with Deontay Wilder’s management team today, Thursday.

The hype behind Joshua-Wilder is there but it still lacks build up and promoting. Wilder is not a household name in the US despite him being the WBC World heavyweight champion. He needs a big fight that will be promoted with a great deal of interest and that can only happen against Anthony Joshua.

In an interview with boxingscene.com, Hearn discussed how Wilder has to do a lot of self promoting and use Joshua’s name in order get more publicity for himself and for the upcoming fight between the two.

“I feel for him. He’s a one man band commercially. He’s doing all driving of his profile himself. The other night the phoned ‘Tha Boxing Voice’ himself to get himself heard. That’s the job of a promoter or a publicist. He’s actually proactively doing it himself. He’s doing a great job using Anthony’s [Joshua] name, I don’t mean this with disrespect, to grow interest and raise his own profile. And I believe his profile is growing,” said Hearn.

Hearn then talked about how he has a ‘duty’ to make Joshua-Wilder live up to the eventual hype, but not make the same mistake that was done with Mayweather-Pacquiao in prolonging the fight too far. 

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