Kalle and Nisse Sauerland have officially taken control of the former Wasserman Boxing stable and relaunched the business as MF Sports, ending months of speculation about the promotional outfit’s future and confirming that the Wasserman Boxing brand has been retired from day-to-day fight promotion.
The brothers, two of Europe’s most established promoters, said they had completed the transition alongside a new strategic European investor. The traditional boxing side of the operation will run under the name MF Pro, while MF Sports also retains a large stake in Misfits Boxing, the crossover promotion. Both arms remain tied to long-term broadcast agreements with DAZN.
“Together with a new strategic European investor, we have taken control of the Wasserman Boxing stable and re-branded as MF Sports,” the Sauerlands said via X.
The move follows SportsPro’s November 2025 report that Wasserman was in serious talks to sell its boxing division. That report said a sale could be announced before year’s end and that any new owner might change the name while maintaining operational continuity. It also said the Sauerlands intended to remain in boxing regardless of how the ownership question landed. This week’s launch is the practical completion of that process.
For Wasserman, the departure from boxing appears to be a strategic withdrawal rather than a collapse, allowing the wider agency business to focus on other priority areas. For the Sauerlands, it means regaining direct control of a promotion that had been housed inside a larger corporate structure.
What the new structure looks like
MF Sports is built around two pillars. MF Pro handles conventional boxing promotion with a roster that includes Derek Chisora, Josh Kelly, Harlem Eubank, Michael Conlan and Viddal Riley, spanning heavyweight through to featherweight. The second pillar is the Sauerlands’ stake in Misfits Boxing, which brings a crossover audience and a separate revenue stream under the same corporate roof.
East Side Boxing reported that placing the roster under one promotional group with DAZN as a fixed broadcast partner “tightens matchmaking and activity across divisions without network conflict slowing negotiations.” That is the practical promise: fewer broadcast bottlenecks, easier in-house matchmaking, and more regular activity for fighters who had been operating inside a larger agency framework.
Speaking after confirming control of the former Wasserman stable, Kalle Sauerland said the plan is to grow aggressively in the UK and beyond.
“We are extremely excited to be rebranding the business and assuming control. The launch of MF PRO has been a huge success already and we will aggressively grow in the UK and other markets as well as expanding into further sports and areas under the MF umbrella,” Sauerland said.
“Misfits is already a household name in the sports and entertainment sector and with our new partners in place we have a structural and financial backing in place for the MF business to emerge as a super power in the industry.”
DAZN endorses the move
DAZN’s Pete Oliver confirmed the broadcaster’s commitment to the restructured operation.
“Our partnership with the team at Misfits Boxing has been a brilliant one, and we are delighted to extend that collaboration with MF Sports and the recent launch of MF Pro,” Oliver said.
“We begin this Friday night, in Belfast with the return of Michael Conlan before MF Pro heads to London on April 4 for Chisora vs. Wilder.
“As the undisputed global home of boxing, we are looking forward to continuing working with Kalle and Nisse Sauerland, two of the most respected and forward-thinking promoters in the world.”
Those two shows, Conlan headlining in Belfast and the Chisora-Deontay Wilder heavyweight bout at London’s O2 Arena, establish the new brand’s activity. They show MF Pro can stage cards in different markets shortly after launching.
The Misfits factor
Retaining a large stake in Misfits Boxing is a deliberate commercial choice. SportsPro’s earlier reporting said Wasserman had held a 25% stake in Misfits and managed the technical, logistical and broadcast elements of its events, including contracts, insurance, transportation and lodging. That operational backbone now sits inside MF Sports.
The dual-track model lets the Sauerlands serve conventional boxing fans through MF Pro’s ranked fighters and title-path matchmaking, while Misfits keeps the digital and influencer audience engaged with spectacle-driven events. British Boxing News reported that MF Sports is also expected to expand into two additional sports later this year, though no details on which sports were provided.
Fletcher on boxing’s promotional landscape
Boxing News journalist Ryan Fletcher has said the Sauerlands’ continued involvement in the sport, rather than exit alongside Wasserman, is a net positive for the promotional landscape. He noted the Sauerlands bring decades of experience and their investment signals a commitment to the new operation.
On the Wasserman Boxing question, Fletcher’s assessment is clear: the brand is gone from boxing, but the underlying business, the fighters, the DAZN relationship, the event pipeline, continues under new ownership with promoters who have a track record of building shows and developing fighters. The concern was always whether Wasserman’s reported exit would leave a roster of fighters stranded or inactive. That fear appears to have been addressed by the MF Sports structure.
What comes next
The immediate test is whether MF Pro delivers on the promised activity. Conlan’s Belfast card on March 20 is the first opportunity. Chisora vs. Wilder on April 4 at the O2 is the higher-profile examination of whether the new promotion can sell a major heavyweight event under its own banner.
Beyond those dates, the bigger questions are whether the tighter Sauerland-DAZN structure produces more regular cards for the wider roster, and whether the planned expansion into other sports materialises. For now, the Sauerlands are back in direct control, Wasserman Boxing is history, and the first shows are already on the calendar.
