Eddie Hearn believes the fight between Chris Eubank Jr and Conor Benn will do major numbers.
The pair will meet on October 8 at the O2 Arena in London.
Eubank Jr. (32-2, 23 KOs) has boxed as high as super-middleweight, having held the IBO title at the weight, while Benn (21-0, 14 KOs) has been a custodian of the WBA Continental welterweight title.
It was initially thought that ‘The Destroyer’ would face the second generation at 156lbs, but Dan Rafael, the well-known boxing writer, tweeted that there will be an extra pound allowed on the scales, with a hefty $100,000-per-pound fine for each fighter if they come in above that weight.
It was in 1990 and again in 1993 that Eubank Sr and Nigel Benn fought two brutal world title fights.
Eubank Sr won the first one via ninth-round stoppage, picking up the WBO middleweight title in the process, but the second fight, which took place at super-middleweight, ended in a draw.
Now, 29 years on, minus a day, their sons will clash.
And the head of Matchroom Boxing, Hearn, reckons the fight that will be streamed exclusively live on DAZN worldwide and on DAZN Pay-Per-View in the UK & Ireland will do big numbers.
When speaking to IntuBoxing after the launch press conference in London on Friday, Hearn said:
“It’s probably going to be the biggest fight we’ve ever been involved with.
“You’ve seen the excitement, the response from the mainstream media, this fight just appeals across so many different generations and I think you’re going to get a thriller.”
The first announced UK DAZN Pay-Per-View was the trilogy showdown in September between Saul Alvarez and Gennadiy Golovkin, as ‘Canelo’ looks to keep hold of all the super-middleweight titles against the three-belt middleweight champion.
The price point for the pay-per-view between Eubank Jr. and Benn has yet to be revealed by DAZN, but Hearn is predicting big things for it.
“We’re hoping to break a million buys for this fight and I really believe we can do it.”
Meanwhile, Frank Smith, the CEO of Matchroom, said shortly after the announcement that the fight could have been even bigger than it is set to be:
“We knew it was big.
“It probably could have sold out a stadium and it was a shame because of the time of the year that it’s just a little bit late in the year in terms of weather, but we probably could have gone somewhere bigger.”
The supporting cast to the big fight has yet to be confirmed, though Kalle Sauerland, who is part of team Eubank Jr. and the head of global boxing at Wasserman, has said that the plan is to pit the best of their talent pool against that of Matchroom.