Simon Jordan has weighed in with an alternative theory on why negotiaitons for a fight between Tyson Fury and Anthony Joshua may not prove fruitful – and Jordan believes there may be a lack of desire on team AJ’s side.
Speaking on talkSPORT, Jordan explained the long term financial impact of defeat for Joshua could potentially put the likes of DAZN off agreeing a deal for their man to face Fury next.
“I wonder if relationships with broadcasters, the monetising of a fighter who, if he gets knocked out by Tyson Fury, goes nowhere – he retires.
People have got contracts with DAZN, people have got long term relationships with DAZN which Anthony Joshua is a key component of.
Do you really want these fights now? Do you really want your fighter to potentially go in with Tyson Fury, get knocked out then you have no ability to monetise him going forward?”
❌ “If AJ gets knocked out by Fury, he goes nowhere, he’s finished.”
🤝 “People have contracts with DAZN, which AJ’s a key component of.”
😰 “Do you want to see [AJ] get KO’d & have no ability to monetise him?”
Simon Jordan has a theory on why Fury vs Joshua isn’t happening. pic.twitter.com/7Ff0SnNQ2Y
— talkSPORT (@talkSPORT) September 27, 2022
Talks for the all-British mega fight seem to have hit a snag over the past week, with Joshua’s promoter Eddie Hearn accusing Fury of not truly wanting the fight and “bluffing everyone.”
Many in the sport believe Fury will face German heavyweight Manuel Charr on December 3rd in Cardiff instead, with the WBC world champion posting a video on social media aimed at Charr yesterday.
Talks between Matchroom and Queensberry are said to still be ongoing, but there does seem to be frustration growing on the side of Joshua’s team as well as a lack of synergy between Fury’s public statements and the rhetoric of his team behind closed doors.